To win the SEO battle in this digital era, you need to keep an eye on many factors. It requires a continuous effort to improve SERP rankings and increase organic traffic.
Everyone wants to improve their search engine visibility overnight. In reality, SEO is a time-consuming process that requires planning and strategizing to achieve the desired results. Google algorithms change continuously, so you need to evolve to maintain your search engine rankings.
There is no definite time that can assure that you will improve your SERP rankings. SEO does not happen overnight. From skills to budget, everything is essential in deciding how quickly you climb the ladder of success. It is also important how your website stands against the competition.
Here are some ways to understand how marketers compete for top SERPS ranking and how you can improve it further.
Start with SEO Audit Of Your Website
SEO audit is the process to figure out all flaws and issues on your website. It helps you find out why your website is not getting enough search queries and preventing it from ranking high.
Generally, the audit is a financial or a systematic term. It means the process to improve your current position. In SEO, auditing is a process to attract and retain people to your website.
The purpose of conducting an SEO audit is to assess the website’s performance and create strategies accordingly. By fixing all issues you find on the website, you can aim for better leads, traffic, and sales. You need to address the problems of the current content and look for all SEO issues.
While doing an SEO audit, you will be surprised to see that many web pages do not have basic on-page SEO. They could miss meta titles and descriptions as you can overlook it.
Auditing helps you to identify all sorts of issues. To better understand meta tags and keyword strategies, you may use competitor analysis tools to know what your competitors are doing.
It will portray a clear picture of your competitor’s moves. You can capitalize on them once all the information is in your hands. While doing an SEO audit of your site, take care of the following things.
- Check meta titles and descriptions of all web pages.
- Check whether all web pages got optimized for SEO keywords.
- Make sure you have a proper URL structure for all web pages.
- Check that formatting of all blog posts is done correctly with proper layout and h1 and h2 tags.
- All images should have ALT tags in their keywords.
- Proper internal and external links must be a part of your content.
Also Read: The Difference Between Social Media Marketing, PPC, And SEO Marketing Campaigns Explained
Optimize Your Website For Mobile
In today’s modern era, most users have mobile phones to browse and search for their desired results. Most of the searches and queries you will have on your website will be coming from mobile phones.
Your website must be mobile-friendly to ensure you are not missing the traffic and leads. Google has its mobile-first indexing system that uses the mobile version of your web pages for ranking and indexing.
When users visit your website, they want to perform some activities. If they face any inconvenience or hassle, they will most likely never revisit your website.
Making your website mobile responsive is one of the basic SEO practices that play an essential role in increasing your traffic. You are liable to provide your customers user-friendly experience when they come to your website via mobile phone.
Suppose your potential customers are trying to access your products through mobile phones and are facing issues. In that case, it can affect your sales cycle. Optimizing your site for mobile phones means grabbing all the chances to enhance your business growth. It will streamline your SEO efforts, and you will be able to achieve better results.
Optimize Your Website For Speed
Website loading time is one of the significant factors to improve your SERPs rankings. You need to monitor website speed on desktop and mobile constantly. You may use the Google PageSpeed tool to test your website speed. But there are plenty of factors involved to optimize website speed.
You need to examine the size of images on your website. You should shrink the size of heavy photos by using any optimizer or image compression tool. Make sure that image dimensions should fit into the reserved image space. It enables images to gain a good and clean structural look on each web page.
Apart from images, there is another factor that you should consider to improve the website speed. A web browser loads a page from different resources.
Browser caching saves these resource files on the device of users locally. In this way, these resources do not have to be loaded again. You may add code to the web host server to enable browser caching. Improving website speed is one of the vital SEO tactics that helps users to perform desired tasks smoothly.
Improve On-Page Optimization
On-page optimization involves all practices that you implement on your website. It is the heart and soul of SEO that lets Google know what your website is all about. To improve your website’s on-page optimization, you need to start by integrating structured data on your website. It helps Google understand what your website is all about. Schema is one of those formats that Google also strongly suggests. It includes businesses, recipes, products, and many more valuable features.
Create compelling meta titles and descriptions as it is the core part of on-page optimization. You have to integrate relevant keywords in the meta title to achieve your desired spot in the Google rankings. You also have to craft unique and high-quality content for all web pages to help you stand out from others.
Also Read: Backlinks: Tried and Tested Ways to Boost Online Traffic
Conclusion
Achieving a high SERPs ranking is all about keeping yourself updated about the latest trends and updates. Search engines frequently update their algorithms, so you have to stay on top of those changes.
It will help you attain a robust online presence and to achieve ROI-driven results for your business. The above-mentioned vital points will surely help you understand what you need to do to achieve top SERPs rankings.